The New Enterpreneurs
by
allisonplusparker
Last updated 7 years ago
Discipline:
Social Studies Subject:
American History
Grade:
11


The New Entrepreneurs
Allison Lenon and Parker Johnson
Cornelius Vanderbilt: railroad and steamboat tycoon, laid thousands of miles of trackJ.P. Morgan: extremely successful financial banker, led Wall Street for years.
John D. Rockefeller: owner of Standard Oil, pioneer of horizontal integrationAndrew Carnegie: owner of the Carnegie Steel Company, pioneered vertical integration
RockefellerCarnegie
an American capitalist of the latter part of the 19th century who became wealthy through exploitation (as of natural resources, governmental influence, or low wage scales)
Horizontal: allying with competitors to monopolize a given marketVertical: combining into one organization all phases of manufacturing from mining to marketing.
"Godliness is in league with riches"The wealthy, entrusted with society's riches, had to prove themselves morally responsible according to how rich they were
Topics
1950
VanderbiltMorgan
"Robber barons"
Gospel of Wealth
Who?
Horizontal and Vertical integration
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