Next-Gen

sports marketing

by Koumaras
Last updated 4 years ago

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Grade:
11

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sports marketing

Boots

The reason i choose Ashley Benson is because she is one of the stars on Pretty little liers and the teenage girls that watch the show know who she is. If they would see her in the Ugg boots they will be more inclined to buy them because of the celebrity on their favorite show has them.

Mens & Women

UGGSJosh Koumaras Period 8

In 1978, Brian Smith landed in Southern Californiawith a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for him brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediatesensation. By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend's pair of UGG boots like a letterman jacket. When winter came along, UGG boots were in ski shops and were seen in lodges from Mammoth to Aspen.

Moccasins


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