section 6.3

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section 6.3

types of decision making

Routine-used for purchases made frequently do not require much though.Limited-takes more then a routine decision,often limited decision making is associated with a product that is more expensive or is purchased less frenquently.Extensive-occurs when the consumer methodically goes through all five steps of the decision making process normally for expensive purchases.

individual characteristics

Personality-enduring pattern of emotions and behaviors that define an idividual.Gender-impacts how someone dresses and behaves.Age-indacates the types of products and services an idividual will buy.Ethincity-set of characteristics uniting a group of people.


an informal social gathering one organization by the members of a particular club or group



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