Scale in Visual Literacy

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by MsMeaux
Last updated 4 years ago

Language Arts

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Scale in Visual Literacy

*Scale can be established not only through relative size of clues but also through relationships to the field or the environment. *Often used in plans & maps to represent real measurement. *Learning to relate size to purpose and meaning is essential in structuring of visual messages.

Scale in Visual Literacy


Manipulation of visual scale can give greater meaning to a basic image, lending it new life.

Since the Renaissance, scale has become an integral part of visual literacy as a whole. The pioneer of this technique was Raphael. The basic principle behind this technique is that objects diminish in apparent size as they approach the horizon.

“Visual elements have the ability to modify and define each other” (Dondis)

Scale in an image, like a scale in a produce market, acts to show relations between objects.


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