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by jennymiao
Last updated 7 years ago

Social Studies

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Red, corresponding with fire, symbolizes good fortune and joy. Red is found everywhere during Chinese New Year and other holidays and family gatherings. The red color of the packet symbolizes good luck.

Chinese Red


Russian Red

Red is a prominent color in Russian culture and history. The Bolsheviks took the color red to symbolize the blood of the workers, and the red flag of the Soviet Union, with its gold-colored hammer and sickle is still recognized today. During the revolution, the Red Army (Bolshevik forces) fought the White Army (loyalists to the tsar); Communists or Soviets are called Reds in popular culture.

Indian customs and culture are often described as riots of colors with almost every desirable color thrown in for good measure. But red truly remains the core symbol of power and spirituality, of protection and commitment. It is a color that has not faded the trials of time and stands alone as the most powerful.

Indian Red

Western Red (North America and Europe)

Red is the color of passion and excitement. It has both positive and negative associations — danger, love and excitement. Red is also associated with power and has some religious undertones when used with green to represent Christmas. The multiple, and varying, Western associations with the color are a combination of different meanings from other cultures.

If we look at Africa, many countries associate the color red with death. In Nigeria, red can speak of wealth, vitality or aggression. In other areas of Africa, red can mean good luck. In South Africa, red is the color of mourning. So if using color to communicate in Africa, it is important that you be very specific about who you are targeting.

African Red


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