Lyrical Lemonade copy

Lyrical Lemonade

Lyrical Lemonade is an American multi-media company specializing in music videos, live events, exclusive content, and merchandise. It was founded by Cole Bennett in 2013.

History

Early beginnings

Bennett launched Lyrical Lemonade in the fall of 2013 as a senior at Plano High School, an hour southwest of Chicago.It initiallybegan with a mission to spotlight Chicago rappers who were getting zero or very little coverage elsewhere. Benett found a gap between what was attracting media attention and what local hip hop heads wanted to hear, and it made that space its niche.

The Chicago scene responded with enthusiasm, and in short order Lyrical Lemonade grew into a brand, adding events such as the Summer Bash, a clothing line emblazoned with the site's lemonade-carton logo, and sidelines in music-­video production and artist manager. The site continues to write about local rappers with two-digit SoundCloud followings, but it's also become a hub for the newest wave of rising stars, such as Juice WRLD, Lil Xan, Lil Pump, and Lil Skies, not just in Chicago but in the United States.