John D Rockefeller

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John D Rockefeller

John D Rockefeller and Standart Oil

John Davison Rockefeller (July 8, 1839 – May 23, 1937) was an American industrialist and philanthropist. He was the founder of the Standard Oil Company, which dominated the oil industry and was the first great U.S. business trust.

System of consolidating many firms in the same business.The acquisition of additional business activities that are at the same level of the value chain in similar or different industries.

John D. Rockefeller

Horizontal integration

Horizontal Integration

Standard Oil and its subsidiaries quickly managed to consolidate the refining business in the Cleveland area and then began to extend their control into Pittsburgh, Philadelphia and New York City.


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