Dinks

In Glogpedia

by AshbornBinapal
Last updated 4 years ago

Discipline:
Science
Subject:
Technology
Grade:
11

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Dinks

DINKS

Age: Couples aged 28+Top Ethnic Groups:- East Indians- Canadians- English- Jamaican- ScottishAverage Family Size:2 people

Double Income No Kids

Demographic

Geographic

Location: BramptonClimate: Cold Winters, Warm SummersTotal Population:523,911About 20% of the population is made up of DINKS(Information taken from 2011 Census)

Behavior

What fancy Items do they buy?

Posh Instant NoodlesRenova Colored Toilet PaperGold Light SwitchesIphone 6sRolex WatchesGaming Laptops/setupsMacbooksChanel productsHigh end cars

Couples with both members working. Usually, they have higher income than most families. Don't have children

By: Ashborn Binapal

-Tend to travel more -Buy more high end products-More impulsive buyers-Buy more products targeted towards adults rather than childs products


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