Digital Marketing

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by nourafaisal
Last updated 5 years ago


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Digital Marketing

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The idea using digital channels like the Internet, email, mobile phones and digital television in marketing raised, and marketers these days are using these channels for different aims. For example, some use them for gaining new customers, while some focus on satisfying customers better. Digital marketing communications mainly have information about products, announcements on the web, and straight marketing through email and mobile. It looks like the channels and approaches of digital marketing have been used independently and practically, while the strategic understanding and models of how and why to use different digital channels are still in developing process.

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.Digital marketing extends beyond Internet marketing to include channels that do not require the use of the Internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.

Definition of digital marketing:

the effects of digital marketing on customer..


as you can see, we create a survey and collect the information from people in riyadh about using the diffrent kinds of cell phones. so we found most of them female between ages 18-24 that answr our su. 72.73% of them think that digital marketing has poerful tool to sucess. moreover 100% belive that digital marketing on thier way to imrove and impact the world. we have asked some if they have ever bought something from the internet and we found that 72.73% of people did. finally we saw that 90.91% planned to advertise their product one day over the internet.

result and analysis:

1-Reduce cost: 2-Simple to measure: 3-Real time results: 4-Greater client appeal: 5- Brand Development: 6-Greater engagement:

Disadvantage of digital marketing:

Advantages of digital marketing on customer:

Slow Internet connections can cause difficulties. If the companies build too complex or too large websites, it will take too long for users to check them or download them and they will get bored eventually the e-commerce doesn’t allow the user “to touch” the Materials before purchasing it. Other factor is the payment: many users still don’t trust in the Electronic methods of paying and give up buying online because of this. One of the major disadvantages may be the lack of trust of the Users because of the constant virtual promotions

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In conclusion this paper studied digital marketing and how it grows very fast this days. Also digital marketing has a very positive impact in our life and make it easier to shop through the Internet. Moreover we studied how digital media influenced children and attract them. Recently marketers use digital media to establish their product and services.



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