Coca Cola

by hfxPalmer
Last updated 10 years ago

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Coca Cola


John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. He stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass. During that first day that he sold this drink, nine glasses were sold. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola and wrote it out in his distinct script. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created. Over the next three years Asa Griggs Candler became the first president of the Coca-Cola Company. Asa G. Candler was said to be a natural born salesman, transformed Coca-Cola Company from an invention into a business. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. He sent 12 of them to Candler, who responded without enthusiasm. He still didn't realize it five years later, when, in 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage -- for the sum of only one dollar.As the country roared into the new century of 1900, The Coca-Cola Company grew rapidly, moving into Canada, Panama, Cuba, Puerto Rico, France, and other countries and U.S. Territories. Woodruff became the Company president in 1919 buying it from Asa Candler. Woodruff led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time when Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics. Woodruff then pushed the development of the 6 pack which was a huge success for Coca-Cola. In 1941, America entered World War II. Thousands of men and women were sent overseas. Woodruff ordered that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company." After 70 years of success with one brand, Coca-Cola, the Company decided to expand with new flavors Fanta, Sprite, TAB, and Fresca. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line, the minute maid juices, of business to the Company. In 1978, The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the People's Republic of China. In 1981, Roberto C. Goizueta became chairman of The Board of Directors and CEO of The Coca-Cola Company. During his years was the era of leg warmers, headbands and the fitness craze. So during this era the invention of the Diet Coke was brought up. In 1993, the introduction of the popular "Always Coca-Cola" advertising campaign, and the world met the lovable Coca-Cola Polar Bear for the first time. From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the world’s most successful brands, with more than 1.4 billion beverage servings sold each day. Some products Coca Cola owns are Fanta, Sprite, TAB, Fresca, Powerade sports drink, Qoo children's fruit drink, Dasani, Limca, Maaza, Thumbs Up , Barq's, Inca Kola, and Cadbury Schweppes'.The 52 high and low are 61.90:high-40.29:low.


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