Bata Shoes

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by honzik
Last updated 4 years ago

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Discipline:
Social Studies
Subject:
Historical biographies

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Bata Shoes

Bata (also known as Bata Shoe Organisation) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organised into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and Latin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organisation has a retail presence in over 70 countries and production facilities in 26 countries.

The red indicates countries where Bata operates

"Our success is built on our legacy of values and beliefs"

Tomas Bata

(3 April 1876 – 12 July 1932) was a Czech entrepreneur, founder of the Bata Shoes company, one of the world's biggest multinational retailers, manufacturers and distributors of footwear and accessories.

Less than 10 years later, Bata produced 2200 pairs per day, employing resourceful imaginations, skilled hands and modern machinery to keep up with demand. Innovative shoes styles were developed with new customer-sensitive ways to promote them. And despite the outbreak of the First World War, sales increased to about two million pairs per year by 1917. The Bata legacy had just begun.

"Tomas Bata firmly believed business should serve the public."

After World War I, Tomas conceived a plan to adjust to post-war economic difficulties by reducing the price of shoes by 50%. Workers agreed to a 40 percent wage cut and in return Bata provided food, clothing and other necessitates at half price. The bold move proved successful. Bata stores flooded with customers.

From its simple start almost 120 years ago, Bata has grown into a trusted global company that offers fashionable and affordable footwear to every member of the family. We’ll continue to grow through the 21st century by remaining dedicated to exceeding our customers’ expectations.

Present and future


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