Audience Theorists

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Last updated 4 years ago

Social Studies
World Culture

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Audience Theorists

Audience Theorists

Julian McDougallJulian McDougall suggests that in the online age it is harder to conceive a media audience as a stable group, however audiences clearly make sense and give meaning to cultural products.

John HartleyJohn Hartley argues there are 7 socially grouped categorized when it comes to identifying audience;Class, Gender, Ethnicity, Age Group, Famliy, Nation and Self Ambition

Tyrane ClarkeClarke (2007) states that in media industries it is impor tant to carryout ‘regulraudience research’ using methods such as rating collection, questionnaires, surveys and screen tests.


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