Audience Feedback

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by drury3000
Last updated 4 years ago

Discipline:
Social Studies
Subject:
Psychology

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Audience Feedback

Advantages with our audience feedback- We got our teacher, of 15 years, to give us feedback, meaning we got more of a professional opinion and someone with more experience within media.- We gained an insight into our target audience's mind for example their likes and dislikes of narrative music videos. - When we did SurveyMonkeys we had a lot of participants reply, even though we feel we didn't do them often enough, the ones we did do gained lots of responses.- Our best method of receiving feedback was throguh test screening and then recording an emotional response of someone watching our music video to view their true feelings. We filmed without them knowing, gained their consent that way there were no social desirability bias and therefore we got their truthful opinion.- It meant we knew exactly what our target audience liked (to therefore include more of) and what they disliked (which we needed to change or remove).

Problems with our audience feedback - We only used peers for feedback limiting our data to biased results. We could have gotten a professional opinions therefore giving a more educated overview.- The majority of our feedback is from people of a similar age group. A good thing is that they are within our age category for our target audience however they are mostly friends of ours and therefore this limits their honesty.- We feel that we could have done more frequent surveys to gain a better understaning of our target audience's preferences.- Also, we feel that we should have made the questions clearer and more direct as an individual made a point of not understanding the question therefore we do not know how many other people, through miscommunucation, misunderstood our questions.- Sometimes people were not constructive with their critism and therefore we wish we had gained information in a different format (eg. conversation after watching the video).

During the development stages we produced numerous drafts of our music video meaning that we could constantly receive audience feedback and therefore adapt our video accordingly.

Audience Feedback

3) What have you learned from your audience feedback?

We used a wide variety of different methods to collect audience feedback. These include: SurveyMonkey, general spoken feedback ' someone being filmed whilst watching our video - to record their true reactions. We needed to understand the opinions of our target audience so that we know what they would want and expect to see in our video. This is why we asked them questions such as: "Our character in our video is quite innocent and naive, she is a weak character that doesn't stick up for herself, what kind of clothing would you expect her to wear?"

"The general narrative storyline was effective however the quality of the camera was distracting."

"The effects worked well and related to the issues."

"I liked the song choice, it works well with the sort of storyline."

"The costumes represented the characters personality effectively."

"It is difficult to understand to narrative but once it is completed it will be good as it seems cool at the moment."

"With more dance and reason behind it, the music video will look really good."

"I really liked what I saw and can't wait to see it finished."

"The colours were consistent which looked good and made it seem more professional."

Test ScreeningThis is a video of the people who watched our music video (unfinished version). This meant that we could get their reactions to our video and see what they did and didn't like and change accordingly. This worked well as we could see by their facial expressions parts of the video where they are really engaged and interested (therefore we keep the same) and parts where they look bored and distracted (therefore we need to work on). Also, they commented throughout meaning we had an idea of what they were thinking which really helped us see what they see. Overall, this was a perfect way of getting others to analyse our video and us getting the feedback.

Here the emotion shows that she is happy and therefore enjoying the video.

Here the girl's emotions are shocked but show interest meaning they're enjoying the video.

Here the girl's emoiton shows boredom and disinterest meaning that we need to edit and change that part of the video.

We then looked at their responses to our questions and decided what our characters would wear, look alike, etc. according to the results. This made it easier to see what the audience would expect to see and how we should portray the characters. We wanted to know what the target audience would prefer and then try to get as close as possible with this, therefore targeting them. The results were useful for this as we knew what they wanted to see.

Through our audience feedback we found that they wanted Molly to be in plain and dull clothes to show her innocence and tiredness of life. We used a scene where she is in pyjamas to portray this. She also has a bruised face which further insinuates this. We conformed to our target audience's input to make sure they can relate and enjoy it.

How we used the feedback...What we decided to do was read through all the feedback from the various methods and collect together all the comments and data. We then sat down and decided whether we were going to change or edit some of the things people had commented on. If we decided to change something we first decided what we would do and why. For example, many people commented on how the dance didn't really fit in with the narrative of the video. This therefore led us to decide to remove the dance sequences. We had originally planned to extend it throughout and relate it to the narrative but decided the narrative is more important and would benefit the target audience more. Another example is how people said the narrative was difficult to understand, partly as the video was only a first draft at this point, but we decided to make the narrative simpler, which included removing the dance scenes. An example of when we didn't change something was when we did a survey on what our target audience wanted the characters to 'look like' (eg. costumes, makeup, hair, etc.) but we decided that what the majority of the audience, was not what we wanted. They wanted Joe to have slicked back hair (to make him look sleazy) but we want him to have messy hair. This was a decision we had made because we felt his character wasn't sleazy just a bad guy but reasonably normal looking.


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