Analysing Existing Digipaks - The 1975, Marina and the Diamonds and Lana del rey

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by 09LeeJoe
Last updated 4 years ago

Discipline:
Arts & Music
Subject:
Music
Grade:
6,7,8,9

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Analysing Existing Digipaks - The 1975, Marina and the Diamonds and Lana del rey

Analysing Existing DigipaksThe 1975, Marina and the Diamonds and Lana Del Rey

This digipak is from the indie pop/alternative rock band The 1975. Against normal conventions of digipaks, this digipak does not contain an image of the band on it, however it does have the band's name printed in the typical font used for it to maintain audience recognition. There is a consistent colour scheme used for the digipak; black or dark grey with some areas of white lighting used to bring attention to certain aspects of the digipak, such as the band title and the track list. The indie pop aspect of the genre is not clear through the digipak, but the alternative rock aspect is connoted quite heavily through the use of the bold black/grey colours and the style of the digipak. The font use is fairly consistent throughout, being all one colour (white) aside from the font on the disk itself (black) and being a similar font used throughout.

This digipak is from the indie pop artist Marina and the Diamonds. Fitting with normal conventions, this digipak does contain images of the artist. One of the images on the digipak looks gritty, vintage and is black and white, which ties in with the indie aspect of indie pop, and the other two appear airbrushed and glossy which ties in with the pop aspect of indie pop. The colour scheme on the digipak is toned down and features black and white, adding the the vintage asthetic of the digipak, which helps to connote the genre of the artist to the audience. The tracklist and the artist/digipak name are all printed in the artist's recognisable typography, and the colour (white) of the typography is consistent throughout apart from the disk (black) to keep a consistent theme for the digipak.

This digipak is from the indie pop artist Lana Del Rey. Again, fitting with normal conventions of digipaks, this digipak also contains images of the artist. One of the images uses a sepia effect which is a typical colour effect used in indie pop material. The other one uses a saturated dark blue effect, which adds a vintage feel to the digipak, as well as the sepia effect, which is typical asthetic aspect of indie pop. The name of the artist is written in the recognisable font for the artist, as well as the tracklist on the back of the digipak. The album name is written in the same font but is a different colour to the rest of the font, to make it stand out. The genre of the album is very clear through the stylistic and vintage asthetic of the digipak by its use of colour and imagery. There are no bright colours used, just saturated blues and greys and white and black.


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