1940

1940: Natural Wartime Beauty

Soft Curls

Natural make-up

Practical style

Most of the natural look and "practical" style was a result of wartime rationing.

Revival of long skirts

Lipstick remained very popular

At the end of the decade, Christian Dior created his "New Look" in an attempt to re-feminize the woman and bring back French coutore.

Christian, you da man.

Elizabeth Arden And Helena Rubenstein