Next-Gen

McDonald´s

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by baysa
Last updated 1 year ago

Discipline:
Social Studies
Subject:
Digital Storytelling

Test Glog

The largest fast-food chain in the United States is McDonald’s. The McDonald’s Corporation also has franchises all over the world. It originated in 1948 in California with hamburger stands opened by Maurice and Richard McDonald. Ray Kroc obtained a franchise in 1954 for Des Plaines, Ill., and the right to license more franchises. Kroc bought out the chain in 1960. Hamburger University opened in Oak Brook, Ill., in 1961 as a training school. McDonald’s had 1,000 restaurants by 1968. A breakfast menu was introduced in 1973, and the Ronald MacDonald House for families of hospitalized children opened in Philadelphia in 1974. The company opened its first drive-up restaurant in 1975. Chicken McNuggets were introduced in 1983. By 1990 there were more than 10,000 McDonald’s restaurants, including 2,500 outside the United States, and by the early 21st century there were more than 30,000 McDonald’s outlets in 119 countries. In the late 20th century McDonald’s moved beyond the hamburger business by acquiring Chipotle Mexican Grill (1998), Donatos Pizza (1999, sold 2003), and Boston Market (2000) in the United States. In the United Kingdom it purchased Aroma Cafe (1999, sold 2001) and an interest in Pret A Manger (2001), a sandwich restaurant

Mcdonalds

History

The largest fast-food chain in the United States is McDonald’s. The McDonald’s Corporation also has franchises all over the world. It originated in 1948 in California with hamburger stands opened by Maurice and Richard McDonald. Ray Kroc obtained a franchise in 1954 for Des Plaines, Ill., and the right to license more franchises. Kroc bought out the chain in 1960. Hamburger University opened in Oak Brook, Ill., in 1961 as a training school. McDonald’s had 1,000 restaurants by 1968. A breakfast menu was introduced in 1973, and the Ronald MacDonald House for families of hospitalized children opened in Philadelphia in 1974. The company opened its first drive-up restaurant in 1975. Chicken McNuggets were introduced in 1983. By 1990 there were more than 10,000 McDonald’s restaurants, including 2,500 outside the United States, and by the early 21st century there were more than 30,000 McDonald’s outlets in 119 countries. In the late 20th century McDonald’s moved beyond the hamburger business by acquiring Chipotle Mexican Grill (1998), Donatos Pizza (1999, sold 2003), and Boston Market (2000) in the United States. In the United Kingdom it purchased Aroma Cafe (1999, sold 2001) and an interest in Pret A Manger (2001), a sandwich restaurant chain

McDonald's success, fueled by creative and aggressive advertising and marketing, has been phenomenal. By 1963 the chain was selling 1 million hamburgers a day. Revenue exceeded $1 billion for the first time in 1972. The first McDonald's outside the United States opened in Richmond, British Columbia, in 1967. Others followed all over the world. When McDonald's opened in Beijing in 1992, 40,000 customers were served the first day; in 1994 the opening-day line in Kuwait City was 11 km (7 mi) long. Controversies over the nutritional value of its food have been dealt with adroitly by the company and have not dented McDonald's popularity or profitability.

Ray Albert Kroc was born to parents of Czech origin in Oak Park, Illinois, on October 5, 1902. Kroc participated in World War I as a Red Cross ambulance driver, lying about his age to begin serving at 15. During his training, Kroc met Walt Disney, with whom he would maintain a professional relationship for most of his life. Fellow Oak Park native Ernest Hemingway also spent his time in the war as an ambulance driver.Following the armistice, Kroc explored a number of career options, including paper cup salesman, pianist and DJ on a local Oak Park radio station. He worked for room and board at a restaurant, hoping to learn the business. He first put his restaurant knowledge to use as a traveling milkshake machine salesman. The machines that Kroc sold made five shakes at a time, increasing restaurant efficiency. He remained in sales for 17 years.

Ray Kroc

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Mcdonald'sBy:Baysa

In 1954, Ray Kroc, a distributor of milk-shake makers, noticed that the San Bernardino McDonald's was selling 20,000 milk shakes a month. Initially approaching the McDonald brothers to sell them more milk-shake machines, Kroc ended up negotiating a deal with them that made him their exclusive franchising agent. Kroc's first McDonald's opened in Des Plaines, Ill., in 1955 and retained the proven format and limited menu (later, fish, egg, and chicken items were added to the menu). Kroc made "QSC&V"—quality, service, cleanliness, and value—the company's motto. A persuasive, energetic, and imaginative businessperson, he had more than 200 restaurants operating by 1961. That year he purchased the entire business from the McDonalds for $2.7 million and started Hamburger University in Elk Grove, Ill., to train employees.

How it started

My presentation relates to "Chew On This" because in chew on this they talked about the how mcdonalds started and what has become now.In the book it talks about ray kroc and his past and in my presentation i talk about the ray kroc story.My Presentation talks about the financial factors of mcdonalds and in the book it also talks about finance.I also talked about what mcdonalds is doing now so does the book.

how it relates


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